Thursday 23 November 2017
12:30 pm to 1:30 pm

 

In this AIFST members-only webinar, Glenn Radford and Sarah Kneebone from Play Market Research will be presenting on the 'Future of Online Grocery: Fresher Food Faster'

Fresher food faster – today’s exception is tomorrow’s expectation.

According to NAB, Australian ecommerce is growing five times faster than traditional retail and now accounts for roughly 7% of total bricks & mortar sales.

Although online grocery is still relatively small – accounting for just over 2% of total grocery sales, it has the potential to revolutionise the way Australians fill their kitchens and cupboards.

In the UK, online grocery shopping works off the premise that it offers consumers greater convenience, more variety, cheaper prices, easy product/service comparison, and better control of budget to name just a few benefits…. but is this true of the Australian market?

PLAY MR will explore why online grocery in Australia has grown so modestly compared to our Anglo relatives, and discuss just how feasible it is for Australian retailers to deliver against the consumers’ expectations of convenience.

 

The webinar will be examining:

> The e-commerce landscape in Australia vs. other markets.
> The online grocery revolution. Benefits & expectations.
> Growth drivers & challenges for Australian online grocery.
> The outlook. The future of Australian online grocery.

 

Please note the webinar will commence 12:30pm AEDT. Internet access is required to take part. Login details will be emailed through to you in the lead up to the event.  AIFST members, please ensure you are logged in to the website to be able to book your place. If you need any assistance please contact the Membership Services team. 

Not an AIFST member? Why not join the Institute today to take part? 

 

Price:

AIFST members: complimentary