Thursday, 20 February 2020
12:30 pm

 

As consumers become increasingly interested in where their food comes from, how it is processed and the values of the company sitting behind it, food businesses must ensure they are doing the right thing in order to build brand trust. This webinar will outline the key ingredients for food marketers and innovators looking to grow market share by building brand trust in 2020 and beyond.   
 
Fake news, food fraud and fees for no service have brought the issue of trust well into the spotlight and while this affects many industries, Deloitte research shows consumer trust of the food industry ranks 3.4 times lower than a cross industry average.  It’s clear that while in the past, people were willing to believe the food they were buying and eating was safe, nutritious and sourced from a food system that could be trusted, this is no longer the case. The challenge this poses is that low levels of trust drive indecision, uncertainty and lack of brand engagement. Trust is one of a business’s most important assets as without it, there is a dangerous disconnect between a brand and it’s market.  This webinar addresses the issue of trust and outlines three key strategies businesses can adopt to build trust and nourish connection with consumers in 2020.

 

Presenter:

Sharon Natoli - Founding Director of Food & Nutrition Australia 
 
Sharon Natoli helps food businesses connect marketing and innovation strategy to the changing future for food and is Founding Director of Food & Nutrition Australia 
 

 

Tickets:
AIFST Members: Complimentary
Non-Member: $20.00
AIFST members, ensure you are logged into the website to receive your complimentary place!
 
Not a member? Join online today!

 

 

Please Note: The start and finish time of this event is based on AEDT.